charley vella is the creative work of Rachael Levey, owner and designer.
"From around the age of 8 I began designing and making my own clothes.
The fondest moments from my childhood were spent trawling through fabric shops and creating
the next design. With some gentle guidance from my mother, who was an excellent seamstress,
I spent my weekends and spare time cutting patterns on the lounge room floor
and sewing into the early hours.
As a young adult I pursued different careers in the hope of finding fulfilment and happiness,
however, it wasn't until I returned to my love of textiles and clothing design that these
feelings started flooding back in. Having already completed of a Diploma of Fashion Design at
Melbourne School of Fashion, things started to change course in 2009 when I started
creating my own designs again.
I launched my first designs at the Byron Markets in 2010 with a simple rack of hand sewn A line skirts.
The following year on a trip to Bali a friend introduced me to a manufacturer and the range expanded."
The label quickly developed a reputation for modern feminine style with a focus on comfort
and practicality. In 2014 the business relocated to Sydney's Northern Beaches where a series of
pop-up shops in Sydney paved the way for success in the city.
The Fresh Fox Boutique on Sydney's Northern Beaches (also owned by Rachael) was the sole
stockist of the label for many years, however with the closure of the shop in April 2020,
Rachael is now dedicating her time solely to designing and building the label.
If you like fashion and also value your comfort then you'll love charley vella where
style and fit collide with every day comfort in versatile pieces.
About the name:
"The name charley vella was created by a dear friend who shuffled around the letters of my own name.
I liked the anonymity of using a name that wasn't my own and the unusual,
slightly exotic sound of the name she'd created represented my designs well."